I know it’s really considered rude to bite the hand that feeds, but a good example of a doomed campaign that at least has a human touch is the New York Philharmonic’s new logo, right? It’s shocking, and the thing is we all know it. Urrybody. It’s nobody who thinks this thing is alright. I showed it to my web designer and he looked like somebody had opened the Arc of the Covenant. I mean, look at the M! Look at the W! This is really some entry-level Adobe™ Illustrator put-text-on-a-line shit right there. But what I like about it is that you can tell that somebody hunched over a desk really loving on that W. Somebody really cared for that H, and its busted twin. Somebody manipulated that raggedy-ass K by hand and somebody else walked by the desk and said, “good work, team!” It’s touching, in its way. But I would actually like to ask if there exists a sentient being somewhere who thinks that logo is even remotely okay, and if so, please announce yourself (by Name) to the concierge’s desk and tell me WHY.
—Nico Muhly (via somethingchanged)
Oh that’s adorable. I really can’t believe Paula Scher/Pentagram is responsible for this monster!
